"Be prepared, not scared with D.I.Y. Defense"

Our mission is to empower individuals with the knowledge, tools, and confidence to protect themselves and their loved ones against physical harm. We believe that personal safety is a fundamental right, and that everyone should have the ability to defend themselves in any situation. We are committed to providing comprehensive education and resources, including self-defense classes, and personal safety products to help individuals feel safe and secure in their daily lives. We strive to create a community of individuals who are prepared, aware, and ready to defend themselves and those around them. We believe that by fostering a culture of personal responsibility and self-reliance, we can create a safer and more secure society for all.

Our Best Sellers

Which Defense Set is Right for You?

Choosing a Defense Keychain is about more than just getting a cute one (though from us that is guaranteed!) Each of our sets are designed to with the following factors in mind: Age, Location, Legality, Usability, and Comfortability.

  • Sunflower Child Safety Keychain

    Child Safety

    These 10pc Child Saftey Keychain Sets are a parents dream! Featuring a tracking alarm tag that notifies you when your child gets too far away, two fun toys, a personal alarm, and more. These Child Safety Keychains perfect accessory for taking your kids out into the world. They are sure to be our biggest hit yet!

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  • Weenie Dog Safety Keychain

    Safety Keychain

    These 10pc Safety Keychain Sets come equipped with the defense basics! As our most simple safety set, these keychains do not include any weapons making them ideal for school-aged customers or those who work in weapon-free environments.

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  • Mermaid Scale Defense Keychain

    Defense Keychain

    These 13pc Defense Keychain Sets come loaded with three combat defense tools! As our most advanced set, these keychains include a cat tool, pocketknife, and kubaton in addition to everything in our Safety Keychain Set.

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Getting to Know DIY Defense

Our mission

Our mission is to empower individuals with the knowledge, tools, and confidence to protect themselves and their loved ones against physical harm. We believe that personal safety is a fundamental right, and that everyone should have the ability to defend themselves in any situation. We are committed to providing comprehensive education and resources, including self-defense classes, and personal safety products to help individuals feel safe and secure in their daily lives. We strive to create a community of individuals who are prepared, aware, and ready to defend themselves and those around them. We believe that by fostering a culture of personal responsibility and self-reliance, we can create a safer and more secure society for all.